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TALENT ATTRACTION

Have you ever stopped to think about what your employees value most and least about working in your company? Do you know what they think about the company? Have you invested time in knowing what the ideal external talent thinks about your company?

 

In this training, you will learn to create your talent attraction strategy step by step, with which you will be able to attract the right talent for your company by offering a TOP candidate experience!  
 

If you want to be part of the change and take your Talent Attraction and Loyalty strategy to the next level… this training is for you!

It is a 100% practical training (we do not say it but who has done it), with real examples of companies with which I have worked or admire.  

After each session, you can implement everything and see results. In each session we will give you feedback on what you have created so that you continue to improve.
 

THE TIME HAS COME TO TAKE YOUR TALENT ATTRACTION STRATEGY TO THE NEXT LEVEL

If you want more information or know if this training is for you or for your team, do not hesitate to schedule a meeting to discuss all the details without obligation!  

WHAT WILL YOU LEARN IN THIS TRAINING

The objective of the training is for you to learn everything you need to design and create your Talent Attraction strategy. You will learn to:  

  • Create different strategies to woo the different profiles you want to attract (IT, Sales, Marketing, Junior, Senior) and that they get excited about working with you.  

  • Make your employer brand known to the profiles you want to attract by improving your employment page, job offers and your presence on social networks.

  • Create really attractive job offers to convert more candidates, more qualified and in less time.  

  • Design strategies for attracting and selecting talent in different social networks to reach more ideal candidates in less time and with less cost and effort.  

  • Know what your employees value most about working in your company, create value proposals and communicate them to the world to attract qualified talent with a better fit in our culture.
     

If you want more information or ask us any questions, contact us without obligation!  

RESUMEN FORMACION ATRACCIÓN DE TALENTO

SUMMARY OF TRAINING

How long does it last?

There will be 4 sessions of 2.30h, on separate days, which we will schedule when it best suits your schedule.

How much?

If you want to request a quote for your equipment, get in touch with us and we will give you all the details without obligation. Bonus by FUNDAE.

When will I see results?

They are super practical trainings, where we will implement everything we see so that you have results from day one.

What modality is it?

Live online training through Zoom.
There is also the possibility of doing some of the sessions in person.

RETO: ATRAER MEJOR Y MAS TALENTO

CHALLENGES

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  • Attract the talent that really identifies with the culture and values of your company.  
     

  • Differentiate ourselves when it comes to attracting profiles that everyone wants (IT, Sales, Junior ...).

  • Reduce the times of the selection processes and the costs that they entail. ​​

  • Get them to respond to your InMail messages and make them more effective and generate interest in the candidates.

  • Create a strategy to attract and retain talent on Social Networks. 

SOLUCION PARA ATRAER MEJOR Y MAS TALENTO

SOLUTION

  • Create a Talent Attraction strategy based on putting candidates at the center.

  • Know very well what your workers value about working in your company and create individualized value proposals for each profile.

  • Design a strategy in the relevant social networks to reach more candidates, both active and passive, and reduce time and effort.

  • Publicize and communicate your Employer Branding to the world, in a coherent and effective way.

BENEFICIOS ATRAER MEJOR Y MAS TALENTO

BENEFITS

  • Multiply your registrations (up to x16): more candidates registered in your offers.

  • Increase the adequacy ratio (up to 50%) of the candidate for the position.

  • Shorten the duration of the selection processes (by half)  increasing the effectiveness of actions.

  • Reduce turnover (up to 28%): increase retention and decrease turnover of people.

  • It reduces costs: publication, long processes and selection processes by rotation.

  • Employee Advocacy: when workers become brand ambassadors.

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  • Value proposition: improve the EVP of the organization

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  • Employer Branding: build an attractive and differentiated identity in the labor market.

If you want more information or to know if this training is for you or for your team, you can contact us through WhatsApp! ​

CONTENT OF THE TRAINING

In this Talent Attraction training we will see the following modules:

 

SESSION 1. INBOUND RECRUITING, CANDIDATE PERSON AND VALUE PROPOSAL TO THE EMPLOYEE

 

  • What is Inbound Recruiting?

  • Employee Value Proposition

  • Employer Branding and its benefits

  • How to know who is our ideal candidate and what is our Employee Value Proposition

  • How we create our Candidate-Persona.


 

SESSION 2. HOW TO MAKE INBOUND JOB OFFERS

 

  • How to make your offers more attractive to your personal candidate

  • How to adapt the language of the offer to your candidate

  • How to make videos for job offers

  • Best practices to ensure we convert the maximum number of candidates

 


 

SESSION 3. CREATION OF THE PVE AND EMPLOYMENT PAGE

 

  • Compilation of the different elements of the PVE for each type of profile

  • Creation of the general PVE for the employee of Valora Prevention

  • Definition of the different elements of the PVE

  • Materials needed to create our Employer Branding on the employment page

  • Career page elements

  • How to create each part of the job page


 

SESSION 4. EMPLOYER BRANDING IN SOCIAL NETWORKS AND SOCIAL RECRUITING  

 

  • How to create an effective company profile on each social network

  • Types of content to work your Employer Branding in each social network

  • Examples and success stories of content to attract talent

  • Understand the LinkedIn algorithm to have more engagement

  • How to create a content calendar for your company

  • How to connect with people on a more personal level on LinkedIn

  • How to do effective Boolean searches

  • How to build highly effective emails to respond to you

  • Inmail examples to get more responses and generate interest

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Download the PDF with all the training information to have it at hand whenever you want​ :

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ABOUT

TONI GIMENO

I have trained more than 8000 HR and Marketing professionals and have given more than 400 conferences and workshops on Inbound Recruiting and Employer Branding in various countries such as Spain, Portugal, Peru, Ecuador and Colombia.
 

I have co-created and implemented the Inbound Recruiting strategy in companies such as Amazon, Adecco, CaixaBank, Majorel, l'Oreal, Primark, Salsa, Sanofi or Spring Profesional.

In addition, I was one of the founders of Talent Clue, HR software, where we help attract talent and improve the Employer Branding of more than 500 companies such as McDonald's, PepeJeans, Accenture, Volkswagen, Wurth, Telepizza, Securitas Direct, Iberdrola or Decathlon.

 

Thanks to all these projects, I have been able to test and see results of this methodology in all kinds of positions, from telemarketers or carters profiles to IT profiles, engineers or financial directors.

 

And now, I want to share with you all these learnings, in a super practical as well as strategic way, whatever the profile you want to attract or your type of company.

TESTIMONIALS

No theoretical straw or the same story that is sold in all HR trainings.  

 

And I don't say it, they say it:

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I was lucky to meet Toni thanks to his in-company training. 


Its proximity, the practicality of its method where from the first day you will be able to put it into practice and see results added to the energy it transmits make its workshops essential for talent teams 🚀

Patricia Sanchez |  Talent Acquisition Lead at CIRSA

If you want more information or know if this training is for you or for your team, do not hesitate to schedule a meeting to discuss all the details without obligation!  

HOW WILL YOUR WORK IMPROVE?

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  Multiply your registrations: more candidates registered in your offers.

  Increase the ratio of suitability of the candidate to the position.

  It shortens the duration of the selection processes, increasing the effectiveness of the actions.

  Reduce turnover: increase permanence and decrease turnover of people.

  It reduces costs: publication, long processes and selection processes by rotation.

  Enhance commitment, empowerment and responsibility.

  Employee Advocacy: when workers become brand ambassadors.

  Value proposition: improve the EVP of the organization.

  Employer Branding: build an attractive and differentiated identity in the labor market.

​MORE TRAININGS

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EMPLOYER BRANDING COURSE

The course where you will learn to create your Employer Branding strategy step by step to attract more qualified talent to your company.

CERTIFICATION IN INBOUND RECRUITING

Get certified and learn how to design and implement an Inbound Recruiting strategy in your company, with the aim of attracting more qualified candidates in a much more efficient way and putting people at the center.

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