EMPLOYER BRANDING
The training where you will learn to create your Employer Branding strategy step by step to attract more qualified talent to your company.
It is a 100% practical training (we do not say it but who has done it), with real examples of companies with which I have worked or admire.
After each session, you can implement everything and see results. In each session we will give you feedback on what you have created so that you continue to improve.
IT IS TIME TO TAKE YOUR ATTRACTION AND TALENT STRATEGY TO THE NEXT LEVEL
If you want more information or know if this training is for you or for your team, do not hesitate to schedule a meeting to discuss all the details without obligation!
SUMMARY OF TRAINING
How long does it last?
There will be 6 sessions of 2.30h, on separate days, which we will schedule when it best suits your schedule.
How much?
If you want to request a quote for your equipment, get in touch with us and we will give you all the details without obligation. Bonus by FUNDAE.
When will I see results?
They are super practical trainings, where we will implement everything we see so that you have results from day one.
What modality is it?
Live online training through Zoom.
There is also the possibility of doing some of the sessions in person.
CONTENT OF THE TRAINING
In this Employer Branding training we will see the following modules:
SESSION 1. INTRODUCTION TO EMPLOYER BRANDING AND CANDIDATE PERSON
The world has changed and so have people
How to have committed people in your company
Your purpose to get the best talent
What is Employer Branding and how to communicate it with Inbound Recruiting
Employer Branding and its benefits
How to know who is our ideal candidate and what is our Employee Value Proposition
How to create a personal candidate and do the interviews
SESSION 2. HOW TO MAKE INBOUND JOB OFFERS AND VIDEO OFFERS
How to make your offers more attractive to your personal candidate
How to adapt the language of the offer to your candidate
How to make videos for job offers
Best practices to ensure we convert the maximum number of candidates
SESSION 3. PROPOSAL OF VALUE TO THE EMPLOYEE AND EMPLOYMENT PAGE
What is the Employee Value Proposition (PVE)
Types of PVE
How to create your PVE
How to build an employment page
How to communicate your Employer Branding and your PVE
How to Create a Perfect Career Page
The essential elements and characteristics of a good careers page and tools to create it
Success stories
SESSION 4. EMPLOYER BRANDING IN SOCIAL MEDIA
How to create an effective company profile on each social network
Basic and specific actions to work your Employer Branding in each social network
How to attract the best talent to your company
All the types of content you can create for each social network
Examples and success stories of content to attract talent
Tips to get more visibility
How to get visibility with other people's content
Understand the LinkedIn algorithm to have more engagement
How to create a content calendar for your company
SESSION 5. CANDIDATE EXPERIENCE, REFERRAL PROGRAM AND BRAND AMBASSADORS
What is the candidate experience and how to improve it
How to define your candidate journey and all contact points
How to communicate with all your candidates successfully
Referral and Brand Ambassadors Program
What are brand ambassadors?
How to develop a referral program and be successful
How to develop a social media ambassador program
Examples and success stories
Download the PDF with all the training information to have it at hand whenever you want
SUMMARY OF TRAINING
How long does it last?
There will be 4 sessions of 2.30h, on separate days, which we will schedule when it best suits your schedule.
When will I see results?
They are super practical trainings, where we will implement everything we see so that you have results from day one.
How much?
If you want to request a quote for your equipment, get in touch with us and we will give you all the details without obligation. Bonus by FUNDAE.
What modality is it?
Live online training through Zoom.
There is also the possibility of doing some of the sessions in person.
TESTIMONIALS
No theoretical straw or the same story that is sold in all HR trainings.
And I don't say it, they say it:
I was lucky to meet Toni thanks to his in-company training.
Its proximity, the practicality of its method where from the first day you will be able to put it into practice and see results added to the energy it transmits make its workshops essential for talent teams 🚀
Patricia Sanchez | Talent Acquisition Lead at CIRSA
✔ Multiply your registrations: more candidates registered in your offers.
✔ Increase the ratio of suitability of the candidate to the position.
✔ It shortens the duration of the selection processes, increasing the effectiveness of the actions.
✔ Reduce turnover: increase permanence and decrease turnover of people.
✔ It reduces costs: publication, long processes and selection processes by rotation.
✔ Enhance commitment, empowerment and responsibility.
✔ Employee Advocacy: when workers become brand ambassadors.
✔ Value proposition: improve the EVP of the organization.
✔ Employer Branding: build an attractive and differentiated identity in the labor market.
MORE TRAININGS
TALENT ATTRACTION COURSE
Learn to create your talent attraction strategy step by step, with which you will be able to attract the right talent for your company by offering a TOP candidate experience!
INBOUND RECRUITING CERTIFICATION
Get certified and learn how to design and implement an Inbound Recruiting strategy in your company, to attract more qualified candidates in a much more efficient way and putting people at the center.