TRANSFORMA TU METODOLOGÍA DE RECLUTAMIENTO Y ATRACCIÓN DE TALENTO

TRANSFORM YOUR TALENT RECRUITMENT AND ATTRACTION METHODOLOGY

BECOME #INBOUNDRECRUITER

PRE-REGISTRATION OPEN:

4TH MASTER EDITION OF INBOUND RECRUITING

INBOUND RECRUITING & EMPLOYER BRANDING

Nowadays, what keeps people motivated is not only salary, but purpose, motivation and a great team and culture. But although people and the way of working have changed ... many companies do not communicate all this or focus their recruitment strategy on the candidate they want to attract and hire.

Does a candidate when looking for what it is like to work in your company find this information?

Do you find arguments on your website or social networks to choose your company and not your competition?

Are you communicating who and how you are to the world?

For many companies, the answer to these questions is usually a timid "No", and this means that they do not reach their ideal candidates and cannot hire them except by offering them high salaries.

It is no longer enough to publish offers equal to the others and contact people on LinkedIn: the competition for talent is fierce and only the companies that do Inbound Recruiting will be the ones that will take the best ones. Do you want to be one of these companies?

THE TIME TO TRANSFORM HAS COME
YOUR TALENT RECRUITMENT AND ATTRACTION METHODOLOGY

100% PRACTICAL

100% effective and proven strategies and tactics . In this course you will learn everything I do in my projects and clients.

EMPLOYER BRANDING

How to build your Employer Branding to successfully convert more for less . Also, new fans and more interactions.

ATTRACT

Attract qualified candidates who fit your company. You will discover the most effective campaigns to attract candidates.

TURN INTO

More response and conversions in your direct contacts. You will learn how to give the candidate the best experience.

BENEFITS

Video Máster Inbound Recruitng

YOU HAVE DOUBTS? TALK TO TONI

WHY ATTEND THE COURSE?

FOR RECRUITERS, SPECIALISTS IN TALENT ATTRACTION OR HR IN GENERAL

As a recruiter you are selling a product, which is working in your company.

With this course you will not only learn to build your entire Employer Branding to make your company attractive, but to reach many more candidates with the Inbound Recruiting methodology (making really attractive job offers, Social Recruiting, video offers, giving an experience brutal candidate) and convert those you already contact, getting results from day one. Insured.

ALL PRACTICAL AND TESTED WITH ALL KINDS OF PROFILES (AND ESPECIALLY IT PROFILES)

THE CHANGE YOU NEED TO ENTER A COMPANY OR AS A FREELANCE

Now more than ever, companies want HR professionals with Marketing knowledge, who add value, are able to find the talent they need effectively and work on their employer brand.

Knowing about Inbound Recruiting will position you above the market and will allow you to contribute a lot to the companies where you work or become freelance looking for talent and ensuring effectiveness if you are to be successful.

YOU WILL BE MORE EFFECTIVE THAN MANY SPECIALISTS IN DIGITAL MARKETING AND SALES

There is no straw. All the modules are practical and we have been lucky enough to apply this methodology especially in IT profiles, due to the difficulty of attracting them, but we have also managed to multiply x16 those enrolled in all kinds of positions, from telemarketers and carters to financial managers or programmers. It serves both for campaigns where we recruit massively as headhunting, getting results from the same day you apply it.

The vast majority of strategies that we will see come from the world of Digital Marketing, Growth Hacking and Social Selling, and are so innovative that the vast majority of companies do not even apply them to sell their products. You will learn the techniques that will allow you to stand out from other recruiters who want to attract the same profiles and if you wish, you can become a Consultant Freelance since you will have a differentiated value proposition for your clients.

Curso Inbound Recruiting y Employer Branding

In this practical course you will learn and apply from day one the marketing strategies applied to recruitment that have been achieved:

Multiply x16 the number of registered
Increase the adequacy ratio by 50%
Reduce the duration of the selection processes

Learn how to attract the best candidates, make them fall in love throughout the recruitment process and hire them faster with the Inbound Recruiting methodology.

COURSE DATES AND TIMES

Both the dates and the schedule of the 7th Edition of the Master in Inbound Recruiting and Employer Branding will be updated with the launch of the course.

Expected date: February 2023

Paradigm Shift, Company Purpose and Person Candidate
Inbound job offers and video-offers
Create the Value proposition and Employer Branding Pillars
Inbound Recruiting and Job Page
Employer Branding on Social Networks and other online channels
Your LinkedIn Profile, Social Recruiting, Job Advertising, Outbound Recruiting
Your online selection process, ATS and design of your Candidate Experience
Your Talent Community, Recruitment Campaigns and People Analytics
Referral Program, Brand Ambassadors and Onboarding
HR Marketing, Internal Communication, Feedback on projects and end of course

* At the end of the course, a knowledge test will be done to obtain the certificate.

** All formations are recorded (you should not worry if you miss a LIVE)

Do you have any questions about training? Schedule a meeting with me and I'll help you :)

SCHEDULE A MEETING WITH TONI

OTHER OPINIONS OF OUR STUDENTS

testimonios curso inbound recruiting - toni gimeno.jpg

SEE ALL INFORMATION ABOUT THE MASTER&#39;S DEGREE

INVESTMENT

5. MODULE ENGAGE

899€

Valorado en 2.990€

10 sesiones repletas de contenido

Keys to success when preparing an onboarding
Co-create good onboarding

[Interview] Onboarding Expert

3. Referral and Brand Ambassadors Program

What are brand ambassadors?
Benefits of having a referral program
How to develop a referral program
How to develop a social media ambassador program
Examples and success stories

[Practical exercise] of creating a referral program for your company

5. MODULE ENGAGE

FORMACIÓN PERSONALIZADA CON TU EQUIPO

Keys to success when preparing an onboarding
Co-create good onboarding

[Interview] Onboarding Expert

3. Referral and Brand Ambassadors Program

What are brand ambassadors?
Benefits of having a referral program
How to develop a referral program
How to develop a social media ambassador program
Examples and success stories

[Practical exercise] of creating a referral program for your company

SOLICITAR PRESUPUESTO

Modules

All modules are made up of a conceptual part and a practical part.

It is a very practical course with a great orientation to results, although at the same time the fundamentals and key elements of the methodology are taken care of. The objective is that any professional can finish the course with a knowledge that allows them to immediately apply growth strategies in their projects, businesses, clients, etc.

1. MODULE DEFINE

1. Paradigm shift in recruitment

The world has changed and so have people
How to have committed people in your company
Your purpose to get the best talent

2. Candidate persona

What is it and why should we do it?
How to create it
Interview to create the candidate persona
Creation of the final candidate persona

[Practical exercise] interviews and creation of your candidate persona for a department or position.

[Template] of questions to carry out the candidate persona interviews

3. Employee Value Proposition

What is the Employee Value Proposition (EVP)
Types of EVP
How to create your EVPs
[Practical exercise] creation of your EVP of your company and a department

4. Build your Employer Branding

What is Employer Branding
Compilation of all elements of the EVP
Materials to build your Employer Branding

[Practical exercise] creation of all the elements to build your Employer Branding strategy

5. What is Inbound Recruiting

From Traditional Recruiting to Inbound Recruiting
The Inbound Recruiting methodology
Phases of our Inbound Recruiting strategy

2. MODULE ATTRACT

1. Career Page

How to build an employment page
How to communicate your Employer Branding and your PVE
How to Create a Perfect Career Page
The essential elements and characteristics of a good career page
Tools to create it
Decathlon success story

[Practical exercise] Design your employment page and all the elements you need to be able to build it with your team

2. Employer Branding in Social Media

How to create an effective company profile on each social network
Basic and specific actions to work your Employer Branding in each social network
How to attract the best talent to your company

All the types of content you can create for each social network
Examples and success stories of content to attract talent
Tips to get more visibility
How to get visibility with other people's content
Understand the LinkedIn algorithm to have more engagement
How to create a content calendar for your company

[Practical exercise] Brainstorming and creation of the content calendar to publish on your social networks as recruiter

3. Employer Branding in other online channels

How to work your Employer Branding in different online sites
Analysis and strategies on Glassdoor
Indeed analysis and strategies

3. MODULE CONVERT

1. Inbound Job Offers

How to make your offers more attractive to your candidate persona
How to adapt the language of the offer to your candidates
Copywriting tricks
How to make videos for job offers
Tools to make video offers
Best practices to ensure we convert the maximum number of candidates

[Practical exercise] creation of an offer in Inbound format and a video-offer

[Template] to create Inbound offers with examples and tips

[Checklist] of all the elements for a good Inbound offer

[Template] script of a video offer

2. Your professional-recruiter brand on LinkedIn

How to Create a Flawless LinkedIn Recruiter Profile Step-by-Step
Increase the credibility of your skills and experience
Differentiate yourself from other recruiters and build more trust

[Practical exercise] Optimizing your personal LinkedIn profile to attract more talent and communicate your employer brand.

3. Social Recruiting

How to make your job offers more visible on social networks
The tricks to make your actions stand out
Understand the LinkedIn algorithm to have more engagement
Hacks to get viral posts
Strategy to increase your network of candidates

[Practical exercise] of creating and disseminating an offer on social networks

4. Job Advertising & Recruitment Marketing

Recruitment campaigns on Facebook Ads and Instagram Ads
Recruitment campaigns with Google Adwords
Retargeting campaigns for your ideal profiles
Conversion pages for job offers
Tools to create them

5. Outbound Recruiting

Understand who exactly you are attracting
How to connect with people on a more personal level on LinkedIn
How to build highly effective emails and inmails to get them to respond to you
Inmail examples to get more responses and generate interest

4. MODULE HIRE

1. Your online selection process

What is a Talent Relationship Management or ATS and how does it help you
How to choose a good ATS
How to manage the selection processes in a coordinated way
How to automate your first screen
How to automate your interviews
Hacks to save time in your selection processes
How to do video interviews
Video interview tools

2. The candidate's experience

What is the candidate experience and how to improve it
The Power of Candidate and Employee Experience on Your Brand Reputation
How to define your candidate journey and all contact points
How to communicate with all your candidates successfully
Real examples of companies: do's and dont's

Feedback: how to use surveys to improve your strategy
[Hands-on exercise] of creating your candidate experience map
[Practical exercise] creating a communication strategy with a candidate
[Templates] of standard messages for each phase of the selection process
[Interview] expert in Candidate Experience

3. Manage and hire - Your talent community

Why is it important to have a talent community?
The characteristics of a good talent community
How to create a Talent pipeline
How to recruit from your own candidate database
Examples of campaigns to your Candidate Database
How to make effective emails
Types of recruitment campaigns for your DB

[Case] CaixaBank recruitment campaign

[Practical exercise] creating a campaign

5. MODULE ENGAGE

1. Measure, analyze and improve

How to analyze the success of your recruitment actions
How to find the really important metrics
KPIs or indicators to use and how to improve them
ROI of Inbound Recruiting
Tools to measure your KPIs

[Practical exercise] Decide your KPIs and see how to measure them

2. Onboarding

Goals of good onboarding
The 5 types of onboarding

Keys to success when preparing an onboarding
Co-create good onboarding

[Interview] Onboarding Expert

3. Referral and Brand Ambassadors Program

What are brand ambassadors?
Benefits of having a referral program
How to develop a referral program
How to develop a social media ambassador program
Examples and success stories

[Practical exercise] of creating a referral program for your company

DO YOU WANT MORE INFO? SCHEDULE A MEETING

TRAINING FOR HR BEING A
SPECIALIST IN DIGITAL MARKETING AND SALES

No theoretical straw or the same story that is sold in all HR trainings.

And I don't say it, they say it:

TESTIMONIALS

TESTIMONIALES MASTER INBOUND

“I did the test of publishing an Inbound offer and the effectiveness increased by 13%.

In 15 days I used to have 5 valid CVs and with the Inbound offer in 5 days I could have 14 resumes.

It really does have a direct result and impact”

Carla George | Talent Acquisition in Bon Preu

“It is a practical and useful course because you can apply it from day one.

It is a very fresh and dynamic formation and not at all boring.

In addition, you will take tips from each session to apply them from the same day”

Patricia Villanova | HR Manager in Raona

SEE ALL THE VIDEO TESTIMONIALS

I am very happy with the results obtained after applying the small changes proposed in the training, and I say small because as an independent everything is free and low cost.

Toni knew how to advise me and give me options that fit my situation.

I HAVE REDUCED THE HIRING TIME BY 5 DAYS, given the number of candidates who apply.

Also, go from closing 1 position every 45 days, to closing 3, ONLY THE MASTER HAS BEEN PAID! 🙌

Lisette Dasie | HR Consultant & IT Recruiter

VER MÁS TESTIMONIALES

CERTIFICATION IN INBOUND RECUITING

At the end of the course, you will obtain a certificate in Inbound Recruiting that will accredit all the skills seen in the training.

Once you get it, you can add the training to the "Education" section of your LinkedIn profile and also in "Certificates", to position yourself as an Inbound Recruiter and get more opportunities.