INBOUND RECRUITING & EMPLOYER BRANDING
Nowadays, what keeps people motivated is not only salary, but purpose, motivation and a great team and culture. But although people and the way of working have changed ... many companies do not communicate all this or focus their recruitment strategy on the candidate they want to attract and hire.
Does a candidate when looking for what it is like to work in your company find this information?
Do you find arguments on your website or social networks to choose your company and not your competition?
Are you communicating who and how you are to the world?
For many companies, the answer to these questions is usually a timid "No", and this means that they do not reach their ideal candidates and cannot hire them except by offering them high salaries.
It is no longer enough to publish offers equal to the others and contact people on LinkedIn: the competition for talent is fierce and only the companies that do Inbound Recruiting will be the ones that will take the best ones. Do you want to be one of these companies?
THE TIME TO TRANSFORM HAS COME
YOUR TALENT RECRUITMENT AND ATTRACTION METHODOLOGY
100% PRACTICAL
100% effective and proven strategies and tactics . In this course you will learn everything I do in my projects and clients.
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EMPLOYER BRANDING
How to build your Employer Branding to successfully convert more for less . Also, new fans and more interactions.
ATTRACT
Attract qualified candidates who fit your company. You will discover the most effective campaigns to attract candidates.
TURN INTO
More response and conversions in your direct contacts. You will learn how to give the candidate the best experience.
BENEFITS
WHY ATTEND THE COURSE?
FOR RECRUITERS, SPECIALISTS IN TALENT ATTRACTION OR HR IN GENERAL
As a recruiter you are selling a product, which is working in your company.
With this course you will not only learn to build your entire Employer Branding to make your company attractive, but to reach many more candidates with the Inbound Recruiting methodology (making really attractive job offers, Social Recruiting, video offers, giving an experience brutal candidate) and convert those you already contact, getting results from day one. Insured.
ALL PRACTICAL AND TESTED WITH ALL KINDS OF PROFILES (AND ESPECIALLY IT PROFILES)
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THE CHANGE YOU NEED TO ENTER A COMPANY OR AS A FREELANCE
Now more than ever, companies want HR professionals with Marketing knowledge, who add value, are able to find the talent they need effectively and work on their employer brand.
Knowing about Inbound Recruiting will position you above the market and will allow you to contribute a lot to the companies where you work or become freelance looking for talent and ensuring effectiveness if you are to be successful.
YOU WILL BE MORE EFFECTIVE THAN MANY SPECIALISTS IN DIGITAL MARKETING AND SALES
There is no straw. All the modules are practical and we have been lucky enough to apply this methodology especially in IT profiles, due to the difficulty of attracting them, but we have also managed to multiply x16 those enrolled in all kinds of positions, from telemarketers and carters to financial managers or programmers. It serves both for campaigns where we recruit massively as headhunting, getting results from the same day you apply it.
The vast majority of strategies that we will see come from the world of Digital Marketing, Growth Hacking and Social Selling, and are so innovative that the vast majority of companies do not even apply them to sell their products. You will learn the techniques that will allow you to stand out from other recruiters who want to attract the same profiles and if you wish, you can become a Consultant Freelance since you will have a differentiated value proposition for your clients.
In this practical course you will learn and apply from day one the marketing strategies applied to recruitment that have been achieved:
Multiply x16 the number of registered
Increase the adequacy ratio by 50%
Reduce the duration of the selection processes
Learn how to attract the best candidates, make them fall in love throughout the recruitment process and hire them faster with the Inbound Recruiting methodology.
COURSE DATES AND TIMES
Both the dates and the schedule of the 7th Edition of the Master in Inbound Recruiting and Employer Branding will be updated with the launch of the course.
Expected date: February 2023
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Paradigm Shift, Company Purpose and Person Candidate
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Inbound job offers and video-offers
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Create the Value proposition and Employer Branding Pillars
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Inbound Recruiting and Job Page
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Employer Branding on Social Networks and other online channels
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Your LinkedIn Profile, Social Recruiting, Job Advertising, Outbound Recruiting
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Your online selection process, ATS and design of your Candidate Experience
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Your Talent Community, Recruitment Campaigns and People Analytics
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Referral Program, Brand Ambassadors and Onboarding
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HR Marketing, Internal Communication, Feedback on projects and end of course
* At the end of the course, a knowledge test will be done to obtain the certificate.
** All formations are recorded (you should not worry if you miss a LIVE)
Do you have any questions about training? Schedule a meeting with me and I'll help you :)
Modules
All modules are made up of a conceptual part and a practical part.
It is a very practical course with a great orientation to results, although at the same time the fundamentals and key elements of the methodology are taken care of. The objective is that any professional can finish the course with a knowledge that allows them to immediately apply growth strategies in their projects, businesses, clients, etc.
1. MODULE DEFINE
1. Paradigm shift in recruitment
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The world has changed and so have people
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How to have committed people in your company
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Your purpose to get the best talent
2. Candidate persona
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What is it and why should we do it?
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How to create it
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Interview to create the candidate persona
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Creation of the final candidate persona
[Practical exercise] interviews and creation of your candidate persona for a department or position.
[Template] of questions to carry out the candidate persona interviews
3. Employee Value Proposition
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What is the Employee Value Proposition (EVP)
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Types of EVP
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How to create your EVPs
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[Practical exercise] creation of your EVP of your company and a department
4. Build your Employer Branding
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What is Employer Branding
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Compilation of all elements of the EVP
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Materials to build your Employer Branding
[Practical exercise] creation of all the elements to build your Employer Branding strategy
5. What is Inbound Recruiting
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From Traditional Recruiting to Inbound Recruiting
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The Inbound Recruiting methodology
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Phases of our Inbound Recruiting strategy
2. MODULE ATTRACT
1. Career Page
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How to build an employment page
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How to communicate your Employer Branding and your PVE
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How to Create a Perfect Career Page
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The essential elements and characteristics of a good career page
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Tools to create it
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Decathlon success story
[Practical exercise] Design your employment page and all the elements you need to be able to build it with your team
2. Employer Branding in Social Media
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How to create an effective company profile on each social network
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Basic and specific actions to work your Employer Branding in each social network
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How to attract the best talent to your company
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All the types of content you can create for each social network
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Examples and success stories of content to attract talent
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Tips to get more visibility
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How to get visibility with other people's content
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Understand the LinkedIn algorithm to have more engagement
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How to create a content calendar for your company
[Practical exercise] Brainstorming and creation of the content calendar to publish on your social networks as recruiter
3. Employer Branding in other online channels
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How to work your Employer Branding in different online sites
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Analysis and strategies on Glassdoor
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Indeed analysis and strategies
3. MODULE CONVERT
1. Inbound Job Offers
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How to make your offers more attractive to your candidate persona
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How to adapt the language of the offer to your candidates
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Copywriting tricks
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How to make videos for job offers
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Tools to make video offers
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Best practices to ensure we convert the maximum number of candidates
[Practical exercise] creation of an offer in Inbound format and a video-offer
[Template] to create Inbound offers with examples and tips
[Checklist] of all the elements for a good Inbound offer
[Template] script of a video offer
2. Your professional-recruiter brand on LinkedIn
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How to Create a Flawless LinkedIn Recruiter Profile Step-by-Step
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Increase the credibility of your skills and experience
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Differentiate yourself from other recruiters and build more trust
[Practical exercise] Optimizing your personal LinkedIn profile to attract more talent and communicate your employer brand.
3. Social Recruiting
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How to make your job offers more visible on social networks
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The tricks to make your actions stand out
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Understand the LinkedIn algorithm to have more engagement
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Hacks to get viral posts
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Strategy to increase your network of candidates
[Practical exercise] of creating and disseminating an offer on social networks
4. Job Advertising & Recruitment Marketing
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Recruitment campaigns on Facebook Ads and Instagram Ads
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Recruitment campaigns with Google Adwords
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Retargeting campaigns for your ideal profiles
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Conversion pages for job offers
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Tools to create them
5. Outbound Recruiting
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Understand who exactly you are attracting
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How to connect with people on a more personal level on LinkedIn
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How to build highly effective emails and inmails to get them to respond to you
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Inmail examples to get more responses and generate interest
4. MODULE HIRE
1. Your online selection process
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What is a Talent Relationship Management or ATS and how does it help you
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How to choose a good ATS
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How to manage the selection processes in a coordinated way
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How to automate your first screen
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How to automate your interviews
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Hacks to save time in your selection processes
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How to do video interviews
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Video interview tools
2. The candidate's experience
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What is the candidate experience and how to improve it
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The Power of Candidate and Employee Experience on Your Brand Reputation
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How to define your candidate journey and all contact points
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How to communicate with all your candidates successfully
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Real examples of companies: do's and dont's
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Feedback: how to use surveys to improve your strategy
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[Hands-on exercise] of creating your candidate experience map
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[Practical exercise] creating a communication strategy with a candidate
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[Templates] of standard messages for each phase of the selection process
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[Interview] expert in Candidate Experience
3. Manage and hire - Your talent community
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Why is it important to have a talent community?
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The characteristics of a good talent community
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How to create a Talent pipeline
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How to recruit from your own candidate database
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Examples of campaigns to your Candidate Database
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How to make effective emails
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Types of recruitment campaigns for your DB
[Case] CaixaBank recruitment campaign
[Practical exercise] creating a campaign
5. MODULE ENGAGE
1. Measure, analyze and improve
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How to analyze the success of your recruitment actions
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How to find the really important metrics
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KPIs or indicators to use and how to improve them
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ROI of Inbound Recruiting
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Tools to measure your KPIs
[Practical exercise] Decide your KPIs and see how to measure them
2. Onboarding
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Goals of good onboarding
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The 5 types of onboarding
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Keys to success when preparing an onboarding
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Co-create good onboarding
[Interview] Onboarding Expert
3. Referral and Brand Ambassadors Program
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What are brand ambassadors?
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Benefits of having a referral program
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How to develop a referral program
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How to develop a social media ambassador program
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Examples and success stories
[Practical exercise] of creating a referral program for your company
TRAINING FOR HR BEING A
SPECIALIST IN DIGITAL MARKETING AND SALES
No theoretical straw or the same story that is sold in all HR trainings.
And I don't say it, they say it:
TESTIMONIALS
“I did the test of publishing an Inbound offer and the effectiveness increased by 13%.
In 15 days I used to have 5 valid CVs and with the Inbound offer in 5 days I could have 14 resumes.
It really does have a direct result and impact”
Carla George | Talent Acquisition in Bon Preu
“It is a practical and useful course because you can apply it from day one.
It is a very fresh and dynamic formation and not at all boring.
In addition, you will take tips from each session to apply them from the same day”
Patricia Villanova | HR Manager in Raona
I am very happy with the results obtained after applying the small changes proposed in the training, and I say small because as an independent everything is free and low cost.
Toni knew how to advise me and give me options that fit my situation.
I HAVE REDUCED THE HIRING TIME BY 5 DAYS, given the number of candidates who apply.
Also, go from closing 1 position every 45 days, to closing 3, ONLY THE MASTER HAS BEEN PAID! 🙌
Lisette Dasie | HR Consultant & IT Recruiter
CERTIFICATION IN INBOUND RECUITING
At the end of the course, you will obtain a certificate in Inbound Recruiting that will accredit all the skills seen in the training.
Once you get it, you can add the training to the "Education" section of your LinkedIn profile and also in "Certificates", to position yourself as an Inbound Recruiter and get more opportunities.
COMPANIES THAT HAVE TRUSTED ME
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HOW WILL YOUR WORK IMPROVE?
✔ Multiply your registrations: more candidates registered in your offers.
✔ Increase the ratio of suitability of the candidate to the position.
✔ It shortens the duration of the selection processes, increasing the effectiveness of the actions.
✔ Reduce turnover: increase permanence and decrease turnover of people.
✔ It reduces costs: publication, long processes and selection processes by rotation.
✔ Enhance commitment, empowerment and responsibility.
✔ Employee Advocacy: when workers become brand ambassadors.
✔ Value proposition: improve the EVP of the organization.
✔ Employer Branding: build an attractive and differentiated identity in the labor market.