SOCIAL RECRUITING
Anything that people see about your company on social media is what they will think it means to work for the company, but ...
How can we make sure that people who check out our social media channels become fans and want to work with us?
In this training, you will learn to design and create your own Social Recruiting and Recruitment 2.0 strategy, where we will teach you how to strengthen your company's presence on social networks and use it as another source of talent attraction.
You will learn to use social networks to attract and retain the talent that your company needs.
It is a 100% practical training (we do not say it but who has done it), with real examples of companies with which I have worked or admire.
After each session, you can implement everything and see results. In each session we will give you feedback on what you have created so that you continue to improve.
Ready to take your recruitment and talent attraction strategy to the next level by working on your employer brand on social media?
IT IS TIME TO TRANSFORM YOUR STRATEGY TO ATTRACT TALENT IN SOCIAL MEDIA
If you want more information or know if this training is for you or for your team, do not hesitate to schedule a meeting to discuss all the details without obligation!
WHAT WILL YOU LEARN IN THIS TRAINING
The objective of the training is for you to learn to use social networks as allies in your strategy to attract and retain talent. You will learn to:
Implement different strategies on Social Networks to make the different profiles you want to attract (IT, Sales, Marketing, Junior, Senior) fall in love and get them excited to work with you.
Create your LinkedIn profile part by part, have it fully optimized to attract talent and get more visibility and stand out from other recruiters.
Design and create your company page on LinkedIn to be able to communicate your Employer Branding and thus attract more qualified talent that identifies with your company.
Write and create really attractive InMail messages to generate interest and that they cannot resist responding to you.
Create valuable content and a quality network of contacts to gain more visibility on LinkedIn and thus attract more ideal candidates.
If you want more information or ask us any questions, contact us !:
SUMMARY OF TRAINING
How long does it last?
There will be 3 sessions of 2 / 2.30h, on separate days, which we will schedule when it best suits your schedule.
How much?
If you want to request a quote for your equipment, get in touch with us and we will give you all the details without obligation. Bonus by FUNDAE.
When will I see results?
They are super practical trainings, where we will implement everything we see so that you have results from day one.
What modality is it?
Live online training through Zoom.
There is also the possibility of doing some of the sessions in person.
CHALLENGES
Attract the talent that really identifies with the culture and values of your company through RRSS.
Reduce the times of the selection processes and the costs that they entail.
Get them to reply to your InMail messages and create them to be more effective and generate interest in the candidates.
Create a strategy to attract and retain talent in the different Social Networks to reach passive talent.
Publish quality content and interest for my ideal candidates and employees to have more visibility and impact.
Have a profile on LinkedIn TOP to be more attractive to candidates.
SOLUTION
Create a Talent Attraction strategy on Social Networks, publicizing our employer brand.
Know very well what your workers value about working in your company and communicate it to the world through social networks and digital media.
Design a content strategy on Social Networks to attract attention and generate interest in our ideal candidates.
Publicize and communicate your Employer Branding to the world, in a coherent and realistic way through social networks.
Create a LinkedIn profile that will make you differentiate yourself from other Recruiters and generate more trust.
Learn how to get the most out of LinkedIn to have more reach, visibility and impact and reach more qualified candidates.
BENEFITS
Multiply your registrations (up to x16): more candidates registered in your offers.
Increase the adequacy ratio (up to 50%) of the candidate for the position.
Shorten the duration of the selection processes (by half) increasing the effectiveness of actions.
Reduce turnover (up to 28%): increase retention and decrease turnover of people.
It reduces costs: publication, long processes and selection processes by rotation.
Employee Advocacy: when workers become brand ambassadors.
Value proposition: improve the EVP of the organization
Employer Branding: build an attractive and differentiated identity in the labor market.
If you want more information or to know if this training is for you or for your team, you can contact us through WhatsApp!
CONTENT OF THE TRAINING
In this Social Recruiting or Recruitment 2.0 training we will deal with the following modules:
SESSION 1. EMPLOYER BRANDING IN SOCIAL MEDIA
How to create an effective company profile on each social network
Basic and specific actions to work your Employer Branding in each social network
How to attract the best talent to your company
All the types of content you can create for each social network
Examples and success stories of content to attract talent
Tips to get more visibility
How to get visibility with other people's content
Understand the LinkedIn algorithm to have more engagement
How to create a content calendar for your company
SESSION 2. HOW TO HAVE A TOP PROFILE ON LINKEDIN
How to Create a Flawless LinkedIn Recruiter Profile Step-by-Step
Creating the LinkedIn excerpt to attract talent
How to set up LinkedIn for more visibility
How to have a profile to be more attractive to candidates
Increase credibility for candidates and clients
Differentiate yourself from other recruiters and build more trust
[Practical exercise] Optimizing the personal LinkedIn profile to attract more talent and communicate the employer brand and communicate the value proposition of your company
SESSION 3. ATTRACTION OF TALENT IN SOCIAL NETWORKS AND SOCIAL RECRUITING
Attracting talent in Social Networks
How to make your job offers more visible on social networks
Examples of publications to be made on Networks to attract talent
Tips to get more visibility
Understand the LinkedIn algorithm to have more engagement
How to create a content calendar
Social Recruiting
How to connect with people on a more personal level on LinkedIn
How to take advantage of connection messages to attract talent and they accept you
Strategy to increase your network of candidates and clients
How to do effective Boolean searches
How to build highly effective emails and inmails to get them to respond to you
Inmail examples to get more responses and generate interest
[Practical exercise] of creating and disseminating an offer on social networks
Download the PDF with all the training information to have it at hand whenever you want :
ABOUT
TONI GIMENO
I have trained more than 8000 HR and Marketing professionals and have given more than 400 conferences and workshops on Inbound Recruiting and Employer Branding in various countries such as Spain, Portugal, Peru, Ecuador and Colombia.
I have co-created and implemented the Inbound Recruiting strategy in companies such as Amazon, Adecco, CaixaBank, Majorel, l'Oreal, Primark, Salsa, Sanofi or Spring Profesional.
In addition, I was one of the founders of Talent Clue, HR software, where we help attract talent and improve the Employer Branding of more than 500 companies such as McDonald's, PepeJeans, Accenture, Volkswagen, Wurth, Telepizza, Securitas Direct, Iberdrola or Decathlon.
Thanks to all these projects, I have been able to test and see results of this methodology in all kinds of positions, from telemarketers or carters profiles to IT profiles, engineers or financial directors.
And now, I want to share with you all these learnings, in a super practical as well as strategic way, whatever the profile you want to attract or your type of company.
TESTIMONIALS
No theoretical straw or the same story that is sold in all HR trainings.
And I don't say it, they say it:
I was lucky to meet Toni thanks to his in-company training.
Its proximity, the practicality of its method where from the first day you will be able to put it into practice and see results added to the energy it transmits make its workshops essential for talent teams 🚀
Patricia Sanchez | Talent Acquisition Lead at CIRSA
If you want more information or know if this training is for you or for your team, do not hesitate to schedule a meeting to discuss all the details without obligation!
HOW WILL YOUR WORK IMPROVE?
✔ Multiply your registrations: more candidates registered in your offers.
✔ Increase the ratio of suitability of the candidate to the position.
✔ It shortens the duration of the selection processes, increasing the effectiveness of the actions.
✔ Reduce turnover: increase permanence and decrease turnover of people.
✔ It reduces costs: publication, long processes and selection processes by rotation.
✔ Enhance commitment, empowerment and responsibility.
✔ Employee Advocacy: when workers become brand ambassadors.
✔ Value proposition: improve the EVP of the organization.
✔ Employer Branding: build an attractive and differentiated identity in the labor market.
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